{"id":1747,"date":"2020-11-10T09:00:18","date_gmt":"2020-11-10T12:00:18","guid":{"rendered":"https:\/\/4topiso.com\/?p=1747"},"modified":"2020-11-10T01:05:49","modified_gmt":"2020-11-10T04:05:49","slug":"lleva-tu-ecommerce-a-otro-nivel-google-lanza-una-inteligencia-artificial-que-crea-videos-con-tu-sitio-web","status":"publish","type":"post","link":"https:\/\/4topiso.com\/index.php\/2020\/11\/10\/lleva-tu-ecommerce-a-otro-nivel-google-lanza-una-inteligencia-artificial-que-crea-videos-con-tu-sitio-web\/","title":{"rendered":"Llev\u00e1 tu eCommerce a &#8220;otro nivel&#8221;: Google lanza una inteligencia artificial que crea videos con tu sitio web"},"content":{"rendered":"\n<p><img decoding=\"async\" src=\"\"><img decoding=\"async\" alt=\"Llev\u00e1 tu eCommerce a &amp;quot;otro nivel&amp;quot;: Google lanza una inteligencia artificial que crea videos con tu sitio web\" src=\"https:\/\/resizer-iproimg-com.cdn.ampproject.org\/i\/s\/resizer.iproimg.com\/unsafe\/640x\/https:\/\/assets.iproup.com\/assets\/jpg\/2020\/02\/8603.jpg?6.0.6\" srcset=\"https:\/\/resizer-iproimg-com.cdn.ampproject.org\/ii\/w680\/s\/resizer.iproimg.com\/unsafe\/640x\/https:\/\/assets.iproup.com\/assets\/jpg\/2020\/02\/8603.jpg?6.0.6 680w, https:\/\/resizer-iproimg-com.cdn.ampproject.org\/ii\/w820\/s\/resizer.iproimg.com\/unsafe\/640x\/https:\/\/assets.iproup.com\/assets\/jpg\/2020\/02\/8603.jpg?6.0.6 820w\"><\/p>\n\n\n\n<p id=\"summary\">La herramienta obtiene los contenidos publicados en una p\u00e1gina web HTML y los puede organizar por diversas posibilidades desde un algoritmo<\/p>\n\n\n\n<p><a href=\"https:\/\/www.iproup.com\/innovacion\/17418-migoya-globant-como-hizo-para-trabajar-con-google-y-disney\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>&nbsp;ha desarrollado una herramienta de Inteligencia Artificial (IA) que es capaz de convertir en v\u00eddeo una p\u00e1gina web solo de texto e im\u00e1genes fijas,&nbsp;y que es capaz de tomar por s\u00ed solas decisiones de montaje priorizando los contenidos importantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00f3mo funciona<\/h2>\n\n\n\n<p>URL2Video, como se conoce al prototipo desarrollado por&nbsp;<a href=\"https:\/\/www.iproup.com\/economia-digital\/18100-apple-compro-una-startup-especializada-en-ia\">Google<\/a>,&nbsp;<strong>produce v\u00eddeos cortos de 12 segundos, aunque los usuarios pueden seleccionar duraciones personalizadas, as\u00ed como formatos de aspecto horizontales (16:9 o 4:3) o verticales,&nbsp;<\/strong>como ha informado la compa\u00f1\u00eda estadounidense en un comunicado.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"URL2Video: Automatic Video Creation From a Web Page\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/3yFYc-Wet8k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>La herramienta obtiene los contenidos publicados en una p\u00e1gina web HTML, desde texto hasta im\u00e1genes y otros v\u00eddeos, y los organiza en una secuencia de planos, manteniendo el estilo del sitio web original.<\/p>\n\n\n\n<p>Para crear estos v\u00eddeos cortos, que se pueden utilizar para campa\u00f1as de&nbsp;<a href=\"https:\/\/www.iproup.com\/innovacion\/18124-las-empresas-tienen-que-prestar-a-los-deportes-electronicos\">marketing&nbsp;<\/a>o&nbsp;<a href=\"https:\/\/www.iproup.com\/innovacion\/17269-el-dilema-de-las-redes-sociales-asi-te-enganchan-las-redes\">redes sociales<\/a>, el sistema toma por s\u00ed solo decisiones de montaje, como el tiempo que aparece cada recurso y la forma en que se muestran.&nbsp;Para ello, se basa en un enfoque heur\u00edstico desarrollado por expertos en dise\u00f1o web y en creaci\u00f3n de v\u00eddeos que captura los estilos de montaje de v\u00eddeo m\u00e1s comunes en Internet para entrenar a su IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Videos din\u00e1micos<\/h2>\n\n\n\n<p>La herramienta de&nbsp;<a href=\"https:\/\/www.iproup.com\/innovacion\/17418-migoya-globant-como-hizo-para-trabajar-con-google-y-disney\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>&nbsp;es capaz de priorizar los contenidos seg\u00fan su importancia, seleccionando por ejemplo la informaci\u00f3n m\u00e1s destacada en la web en las partes superiores o con tama\u00f1o m\u00e1s grande,&nbsp;y mostrando cada plano el tiempo suficiente para poder leer el texto y ver la imagen.<img decoding=\"async\" alt=\"Los videos en plataformas como Youtube se convirtieron en una herramienta fundamental para el eCommerce\" src=\"https:\/\/assets-iproup-com.cdn.ampproject.org\/i\/s\/assets.iproup.com\/assets\/jpg\/2020\/02\/8497.jpg?6.0.6\">Los videos en plataformas como&nbsp;<a href=\"https:\/\/www.iproup.com\/leaders\/18130-profesionales-autodidactas-como-la-digitalizacion-cambio-todo\">Youtube&nbsp;<\/a>se convirtieron en una herramienta fundamental para el eCommerce<\/p>\n\n\n\n<p>Asimismo, hace uso de t\u00e9cnicas comunes en el dise\u00f1o web,&nbsp;<strong>c\u00f3mo mantener los colores y los estilos visuales para dar una imagen de marca conhesionada.<\/strong>&nbsp;El estudio &#8220;Creaci\u00f3n de v\u00eddeo autom\u00e1tica a partir de una p\u00e1gina web&#8221; y la herramienta de IA se han presentado en el simposio de software y tecnolog\u00eda de interfaz de usuario UIST 2020, inform\u00f3 Portaltic.<\/p>\n\n\n\n<p>El boom del video en ecommerce es innegable por la gran cantidad de ventajas que ofrece.&nbsp;Instagram anunci\u00f3 recientemente que las compras a trav\u00e9s de Instagram TV estar\u00e1n disponibles a nivel mundial y, pr\u00f3ximamente, se probar\u00e1n en Reels.<\/p>\n\n\n\n<p>&#8220;La gente viene a Instagram para comprar y estamos haciendo que sea m\u00e1s f\u00e1cil aprender sobre productos y realizar una compra directamente dentro del contenido de video en IGTV, Stories y pronto Reels. Esto tambi\u00e9n proporciona a los creadores las herramientas para ayudarlos a seguir obteniendo ganancias monetarias vendiendo sus productos&#8221;, se\u00f1al\u00f3 la plataforma en un comunicado.<\/p>\n\n\n\n<p>Al respecto, desde Instagram destacaron que en IGTV las personas ahora pueden ver y comprar un art\u00edculo con solo unos clicks directamente desde el video,&nbsp;<strong>y completar la compra con el pago o en el sitio web del vendedor<\/strong><\/p>\n\n\n\n<p><strong>FUENTE:<\/strong> <a href=\"https:\/\/www.google.com\/amp\/s\/www.iproup.com\/innovacion\/18139-google-lanza-una-ia-que-crea-videos-con-tu-sitio-web-.amp\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.google.com\/amp\/s\/www.iproup.com\/innovacion\/18139-google-lanza-una-ia-que-crea-videos-con-tu-sitio-web-.amp<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La herramienta obtiene los contenidos publicados en una p\u00e1gina web HTML y los puede organizar por diversas posibilidades desde un algoritmo Google&nbsp;ha desarrollado una herramienta de Inteligencia Artificial (IA) que es capaz de convertir en v\u00eddeo una p\u00e1gina web solo de texto e im\u00e1genes fijas,&nbsp;y que es capaz de tomar por s\u00ed solas decisiones de &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/4topiso.com\/index.php\/2020\/11\/10\/lleva-tu-ecommerce-a-otro-nivel-google-lanza-una-inteligencia-artificial-que-crea-videos-con-tu-sitio-web\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;Llev\u00e1 tu eCommerce a &#8220;otro nivel&#8221;: Google lanza una inteligencia artificial que crea videos con tu sitio web&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"#Ecommerce\n#Google\n#Web\n#4toPiso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - 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