{"id":1436,"date":"2020-07-28T09:00:00","date_gmt":"2020-07-28T12:00:00","guid":{"rendered":"https:\/\/4topiso.com\/?p=1436"},"modified":"2020-07-28T01:36:05","modified_gmt":"2020-07-28T04:36:05","slug":"marketing-digital-5-consejos-de-upselling-y-cross-selling-que-fortaleceran-tu-estrategia-de-email-marketing","status":"publish","type":"post","link":"https:\/\/4topiso.com\/index.php\/2020\/07\/28\/marketing-digital-5-consejos-de-upselling-y-cross-selling-que-fortaleceran-tu-estrategia-de-email-marketing\/","title":{"rendered":"Marketing Digital: 5 Consejos de upselling y cross-selling que fortalecer\u00e1n tu estrategia de email marketing"},"content":{"rendered":"\n<p>El\u00a0email marketing\u00a0es uno de los canales de venta m\u00e1s efectivos y su\u00a0ROI\u00a0sigue siendo espectacular a\u00f1o tras a\u00f1o. Eso quiere decir que tus campa\u00f1as de correo electr\u00f3nico son el campo de pruebas ideal para probar estrategias como el\u00a0<strong>upselling<\/strong>\u00a0y el\u00a0<strong>cross-selling<\/strong>. \u00bfSabes en qu\u00e9 consisten y c\u00f3mo aplicarlas desde ya a tu email marketing? \u00a1Te contamos todos sus secretos!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"741\" height=\"486\" src=\"https:\/\/4topiso.com\/wp-content\/uploads\/2020\/07\/Header-2-01-8-1-e1540792579169-741x486-1.jpg\" alt=\"\" class=\"wp-image-1439\" srcset=\"https:\/\/4topiso.com\/wp-content\/uploads\/2020\/07\/Header-2-01-8-1-e1540792579169-741x486-1.jpg 741w, https:\/\/4topiso.com\/wp-content\/uploads\/2020\/07\/Header-2-01-8-1-e1540792579169-741x486-1-300x197.jpg 300w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 son el upselling y el cross-selling?<\/h3>\n\n\n\n<p>Tanto el&nbsp;upselling&nbsp;como el&nbsp;<strong>cross-selling<\/strong>&nbsp;son estrategias encaminadas a&nbsp;<strong>elevar el consumo por parte de nuestros clientes ya existentes<\/strong>. Su efectividad radica en que resulta mucho m\u00e1s f\u00e1cil vender m\u00e1s a un cliente ya convencido que convertir desde cero a un usuario nuevo.<\/p>\n\n\n\n<p>El&nbsp;<strong>upselling<\/strong>&nbsp;consiste en vender un producto de precio superior al que el usuario ten\u00eda previsto inicialmente. Por ejemplo, si somos una tienda de deportes, podemos convencerle de que se lleve unas zapatillas de running de gama m\u00e1s alta de lo que ten\u00eda previsto inicialmente.<\/p>\n\n\n\n<p>En cambio, el<strong>&nbsp;cross-selling<\/strong>&nbsp;consiste en vender productos complementarios o adicionales a la compra original. Siguiendo el ejemplo anterior, el usuario vendr\u00eda a nuestra tienda con la intenci\u00f3n de comprar unas zapatillas y le vender\u00edamos tambi\u00e9n un reloj deportivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 consejos para aplicar el upselling y el cross-selling a tu email marketing<\/h3>\n\n\n\n<ol><li><strong>S\u00e9 \u00fatil<\/strong>. Al final, la clave de toda acci\u00f3n de marketing exitosa es aportar valor al cliente. Ofrece recomendaciones relevantes y personalizadas para el usuario, expl\u00edcale c\u00f3mo puede ayudarle el producto que le propones, y no seas excesivamente promocional.<\/li><li><strong>Personaliza<\/strong>. Una de las claves m\u00e1s importantes del upselling y el cross-selling es ser capaz de anticiparte a las necesidades de tus clientes. Por tanto, tienes que tener muy bien definidos los diferentes perfiles de los usuarios de tu lista y el momento del viaje de cliente en que se encuentran.<\/li><li><strong>S\u00e9 estrat\u00e9gico con la hora y el d\u00eda de env\u00edo de tus emails<\/strong>. Llegar en el momento justo es un factor clave para el \u00e9xito o el fracaso de un email. Aunque existen algunos patrones clave (por ejemplo, hay productos que funcionan mejor durante el horario laboral, mientras que otros tienen mejores resultados los fines de semana), lo mejor es que hagas diferentes pruebas para encontrar la hora clave para los diferentes segmentos de tu lista.<\/li><li><strong>Automatiza tu email marketing<\/strong>. Crear ofertas de\u00a0upselling y cross-selling\u00a0personalizadas puede ser un trabajo ingente para tu equipo si no cuentas con la soluci\u00f3n de automatizaci\u00f3n adecuada. Por suerte, hoy en d\u00eda existen muchas herramientas que hacen el trabajo repetitivo por ti, de manera que solo tienes que ocuparte de definir la estrategia y configurar los flujos de trabajo adecuados.<\/li><li><strong>Analiza los resultados y vuelve a empezar<\/strong>. Hacer un email marketing efectivo supone un ciclo continuo de dise\u00f1o, implementaci\u00f3n, an\u00e1lisis y mejora. Al final de cada campa\u00f1a de upselling y cross-selling, si\u00e9ntate con tu equipo para ver cu\u00e1les son las claves de los emails que han funcionado mejor. Qu\u00e9date con los elementos que han conseguido buenos resultados y sigue experimentando con el resto.<\/li><\/ol>\n\n\n\n<p><strong>Fuente<\/strong>: cyberclick.es<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-america-retail\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.america-retail.com\/marketing-digital\/marketing-digital-5-consejos-de-upselling-y-cross-selling-que-fortaleceran-tu-estrategia-de-email-marketing\/\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0email marketing\u00a0es uno de los canales de venta m\u00e1s efectivos y su\u00a0ROI\u00a0sigue siendo espectacular a\u00f1o tras a\u00f1o. Eso quiere decir que tus campa\u00f1as de correo electr\u00f3nico son el campo de pruebas ideal para probar estrategias como el\u00a0upselling\u00a0y el\u00a0cross-selling. \u00bfSabes en qu\u00e9 consisten y c\u00f3mo aplicarlas desde ya a tu email marketing? \u00a1Te contamos todos sus &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/4topiso.com\/index.php\/2020\/07\/28\/marketing-digital-5-consejos-de-upselling-y-cross-selling-que-fortaleceran-tu-estrategia-de-email-marketing\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> &#8220;Marketing Digital: 5 Consejos de upselling y cross-selling que fortalecer\u00e1n tu estrategia de email marketing&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"#MarketingDigital #upselling\n#cross-selling\n#email\n#4topiso","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[3],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Digital: 5 Consejos de upselling y cross-selling que fortalecer\u00e1n tu estrategia de email marketing - 4to Piso<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4topiso.com\/index.php\/2020\/07\/28\/marketing-digital-5-consejos-de-upselling-y-cross-selling-que-fortaleceran-tu-estrategia-de-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Digital: 5 Consejos de upselling y cross-selling que fortalecer\u00e1n tu estrategia de email marketing - 4to Piso\" \/>\n<meta property=\"og:description\" content=\"El\u00a0email marketing\u00a0es uno de los canales de venta m\u00e1s efectivos y su\u00a0ROI\u00a0sigue siendo espectacular a\u00f1o tras a\u00f1o. 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